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This was Twitter’s great unintentional innovation.īut Elon Musk’s obsession with conspiracy, his piecemeal algorithmic tweaks, his desperate desire to monetize everything - all this has undermined the features that made Twitter useful and occasionally enjoyable for even the nonruling class.

Rather, as Max Read has argued, Twitter’s centrality to the last decade’s information economy owed much to its widespread adoption by “politicians and their staffers, entertainment creators and executives, tech investors and programmers, academics, and an annoyingly high number of lawyers.” No technology in human history has ever offered better access to the inner thoughts of the ruling class-or at least to its prejudices and frequent acts of self-humiliation. Until the past year’s insipid Musk-related shenanigans, the platform functioned as an efficient information delivery system that made it unique among its social media rivals - and unique, for that matter, among the media organs that depended on it for readers and ideas.ĭespite its fatuous new CEO’s fondness for describing the site as a “town square,” Twitter’s appeal was never its egalitarianism. At its best, the site offered brisk access to the news and the figures responsible for it, to the wide-ranging commentary and often terrible opinions of interesting people, and to surprising encounters with previously unencountered knowledge. For a decade and a half, Twitter held true utility for the contemporary reader.